HUNGRY SHARK WORLD (UBISOFT)

SOCIAL MEDIA/COMMUNITY

As a Community Developer at Ubisoft's London studio, I was the strategic leader of a cross-functional Community team, focused on building trust and value for Ubisoft players. I acted as a brand champion, ensuring a positive, clear and consistent experience on social and community channels for our games, focused on the Hungry Shark series.

NARRATIVE

Hungry Shark World is a game which, despite being an Arcade mobile title, has a rich background narrative which informs everything we do in the Marketing team. With a environmentally-focused story at its core, we want to allow players to have a fun, thrilling experience in our title, whilst still allowing them to learn about (and participate in) the environmentally-focused non-profits we partner with who are helping to keep our real-world oceans clean and safe. During my time at the Ubisoft London studio, we tested more of a Narratively-focused approach to our videos and social posts, and I was very lucky to be part of the team helping to shape the story of Hungry Shark World.